The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Authentic Leech Profile: Crafted with a realistic leech body shape featuring the distinctive flattened design and natural segmentation that perfectly mimics live leeches. The streamlined profile and flexible construction replicate the exact appearance and movement of the aquatic worms that bass, walleye, and other freshwater species actively hunt in their natural habitat.

Lifelike Swimming Action: The soft, supple Gulp! material allows for natural undulation and ribbon-like movement that triggers strikes from even the most cautious fish. The flexible body creates realistic swimming motion with every retrieve, while the balanced design ensures proper presentation whether drifting naturally or actively worked through the water column.

Versatile Presentation: Perfect for multiple fishing techniques including jig heads, Carolina rigs, and drop shot applications. The detailed texture enhances scent dispersion and provides realistic feel, while the proven Gulp! formula continuously releases attractant to draw fish from greater distances than live leeches or other soft plastics.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped leech profile makes it an essential addition to any angler's tackle box.