The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Realistic Paddletail Profile: Engineered with an authentic shad body shape featuring the distinctive deep-bodied profile and compressed sides that perfectly mimic natural baitfish. The streamlined head transitions smoothly into a robust mid-section, creating the classic paddletail silhouette that predatory fish instinctively recognize and attack.

Dynamic Paddle Action: The oversized paddle tail generates powerful thumping vibrations and lifelike swimming motion with every retrieve. The flexible tail design creates irresistible side-to-side action that displaces water and triggers aggressive strikes, while maintaining realistic movement at all retrieve speeds.

Hydrodynamic Design: Detailed body contours and realistic proportions enhance visual appeal, while the soft, supple Gulp! material allows for natural flexing and movement. The balanced weight distribution ensures proper swimming orientation, and the textured surface mimics the natural appearance of live baitfish that gamefish feed on daily.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped paddleshad profile makes it an essential addition to any angler's tackle box.